You’re growing something real.

You’re building soil, feeding your community, crafting products with integrity, and you want your visuals to reflect your values.

Close-up of various leafy greens, including lettuce and endive, growing in dark soil. Photo © Rachelle Lerude – The Farm Photographer

But…

You’re too busy actually running your business to take great photos

Your current visuals don’t do justice to what you’re creating
You know good branding matters — but you’re not sure where to start

I partner with farms and food producers to create compelling imagery that builds trust, grows your audience, and connects your story to the people who care.

I promise

…I won’t get in the way,

…I won’t slow you down.

You do your thing and

I’ll capture the magic!

Black and white portrait of a young woman, Rachelle Lerude, with short hair, sitting on a wooden chair, smiling gently, with her head resting on her hand, against a plain dark background.

Hi, I’m Rachelle!

aka The Farm Photographer

For the last 8 years, I have worked with farmers, food producers, and land-based brands to capture the beauty of their work through rich storytelling imagery. I’m passionate about local food systems, regenerative agriculture, and helping small businesses share their values through visuals that feel as grounded and real as the work they do.

A farmer wearing a hat and blue shirt driving a vintage Ford 4600 tractor through a garden with green plants and flowers under a clear blue sky. Photo © Rachelle Lerude – The Farm Photographer

Close-up of a corn plant with an ear of corn and silk against a blue sky. Photo © Rachelle Lerude – The Farm Photographer

A male farmer with a long beard, wearing a cap and blue shirt, stands outdoors in front of solar panels, surrounded by leafy plants and vegetables. Photo © Rachelle Lerude – The Farm Photographer

"Rachelle truly understands the rhythm and energy of this kind of work. If you're looking for a photographer who can navigate delicate, nuanced environments with grace and care, we cannot recommend Rachelle highly enough."

— Claudia Roller, Beekeeper with Buddha Bee Apiary
“I may have shed a single tear! Everyone looks in their element. Thank you.”

— Christine Veit
"We were all dreading the shoot but you made it fun. Thank you!”

— Jamie Friedman